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Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning...

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning...

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

Everyone can run a search campaign. Almost nobody can tell you whether it worked.

That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client’s name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client’s face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

Google is where we are putting our next round of growth. You would own a set of those accounts end to end.

Here is what “end to end” actually means.

You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made. The reason we do it this way is ownership. When you are the person answering for the account, it is your result, not somebody else’s summary of your result.

You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client’s Shopify theme.

You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click. We have turned brand search off to see what actually shifts to organic. We run geo holdouts. If a campaign is not incremental, we would rather know than keep the number.

You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client’s point of contact and there is nobody else to cover it. The rest of your day is yours. Nobody here is on a time clock. We judge you on output.

If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.

If you want to own the whole picture and be judged on whether the number moved, keep reading.

What the job looks like

• Own a set of DTC accounts as the strategist, the buyer, and the client’s direct point of contact. Budgets run from $5k/mo to well into six figures a month.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
• Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
• Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Non brand is where the growth is and where the waste is. Report them separately or you are reporting nothing.
• Know what PMax is actually doing. The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded. If you cannot separate those two, you cannot set a target.
• Keep Google’s automation on a leash. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money. We audit for them on a schedule.
• Own the feed. Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
• Own the tracking. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. When the numbers do not reconcile, you are the one who finds out why.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout, tracking. Nobody is going to reassign it to another team.
• Build the things the account needs. Landing pages, scripts, reporting, whatever removes the constraint. We are heavy AI users and we expect you to build, not just prompt.

You are a fit if

• You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically, not just search.
• You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
• You are AI native, and you build. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
• You can communicate your ideas in English at a native or near native level. You will be in front of clients constantly with nobody in between. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire. This matters as much as anything else on this list.
• You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
• You can work US Eastern business hours for client calls. Where you live is up to you.
• Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

You are not a fit if

• “That was not my role” is in your vocabulary. It is the fastest way to end an interview here. If the feed was the problem on an account you ran, you should have done something about the feed.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.
• You quote blended ROAS as if it settles the question.

Why this role is exciting

This is not a maintenance job. Google is where we are putting our next round of growth, and you would have real influence over how we run it.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You get trust on day one. You get a lot of autonomy. Some people thrive with it. You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time. Our retention on this team is very good and that is not an accident.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Position Title: Health Communication Specialist – Division of Community-based Prevention and Care

Location: Remote

Position End Date: 6/30/2027

Salary: $60,000 plus benefits

Overview:

The CDC Foundation is seeking a Health Communications Specialist to provide strategic communications support across multiple programs within the Division of Community-Based Prevention and Care, including oral health, asthma, community health workers, cancer, and community-health alignment.

· promoting community-clinical linkages to prevent and manage asthma, cancer, and oral health

· engaging and advancing the community health worker workforce, and promoting community health alignment by working closely with community health centers

· implementing change practices within health systems to address health inequities

· collecting and disseminating surveillance data on a wide variety of content areas described above

This position will regularly interact with program and evaluation staff to meet the communications needs of the Division. Under the direction of the Division Director and with guidance from the Bureau’s Health communications director, the Health Communications Specialist is responsible for creating and implementing a communications plan that supports and promotes the work in topic areas designated by the Division Director. The Health Communications Specialist identifies key messages, channels for communicating key messages (traditional and emerging), and identifies or develops content appropriate for those channels, ensuring cultural relevance and suitable literacy levels.

The Health Communications Specialist will also provide a structural analysis of systemic and historical racism and the resulting health inequities and apply this lens to their work, tailoring communications plans and activities to this analysis.

Qualifications:

· Master’s degree in health communications, public health, or a related field.

· 2-4 years professional, related experience.

· Knowledge of behavior change messaging, marketing, and other communications principals and experience in applying these principles to previous work.

· General understanding of and commitment to health equity, including racial equity, and addressing the social determinants of health.

· Experience developing communications materials and awareness campaign(s), including formatting and creating visually appealing communications materials.

· Ability to work independently and take direction as part of a team.

· Excellent organization skills and attention to detail.

· Excellent interpersonal skills/communication skills and experience working in collaborative team environments.

· Proficient in Microsoft Office suite including Microsoft Word, Excel, and PowerPoint.

Responsibilities:

· Plan, develop, implement, and evaluate communications message strategies that meet public health mission and goals.

· Provide marketing and communications expertise in the development and implementation of printed and online publications, websites, presentations, and collateral materials including via traditional and emerging health communications modalities.

· Work with program teams to develop effective and cost-efficient opportunities for message planning, research, message development, and message delivery.

· Establish and maintain effective working relationships with partners, contractors, and stakeholders.

· Develop content for posting on various digital media outlets, including ensuring consistency across communication channels and working within state requirements and guidelines. This may require work with partners or contractors.

· Ensure communication activities are based on accepted principles, methods, and best practices.

· Attend internal and external meetings as requested.

· Complete assigned deliverables, including required reports, within established time frames.

· Manage project work, as needed, including quality assurance and deliverable compliance.

Special Notes:

This role is involved in a dynamic public health program. As such, roles and responsibilities are subject to change as situations evolve. Roles and responsibilities listed above may be expanded upon or updated to match priorities and needs, once written approval is received by both the CDC Foundation and MDPH in order to best support the State of Massachusetts in their public health programming.

This position is currently a remote position. CDC Foundation retains the right to make adjustments to this as required.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, age, mental or physical disabilities, veteran status, and all other characteristics protected by law. We comply with all applicable laws including E.O. 11246 and the Vietnam Era Readjustment Assistance Act of 1974 governing employment practices and do not discriminate on the basis of any unlawful criteria in accordance with 41 C.F.R. §§ 60-300.5(a)(12) and 60-741.5(a)(7). As a federal government contractor, we take affirmative action on behalf of protected veterans.

The CDC Foundation is a smoke-free environment.

Relocation expenses are not included.

About the CDC Foundation The CDC Foundation helps the Centers for Disease Control and Prevention (CDC) save and improve lives by unleashing the power of collaboration between CDC, philanthropies, corporations, organizations and individuals to protect the health, safety and security of America and the world. The CDC Foundation is the go-to nonprofit authorized by Congress to mobilize philanthropic partners and private-sector resources to support CDC’s critical health protection mission. Since 1995, the CDC Foundation has raised over $1.2 billion and launched more than 1,200 programs impacting a variety of health threats from chronic disease conditions including cardiovascular disease and cancer, to infectious diseases like rotavirus and HIV, to emergency responses, including COVID-19 and Ebola. The CDC Foundation managed hundreds of programs in the United States and in more than 140 countries last year. Learn more at www.cdcfoundation.org.