At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning...

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning...

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

WHO ARE WE?

Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState. We turn that attention into real outcomes for our partners, some of the world’s leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

Auto insurance on paid social is one of our highest-potential channels and you would  own it end to end taking it to the next level.

This is a hands-on seat. You are in Ads Manager daily, pulling your own numbers, setting the testing agenda with the creative team, and staying with a test through launch, read, and post-mortem. If you are looking to hand a strategy deck to someone else to execute, this is not it.

The honest trade: the channel has proven scale and a real ceiling. Creative fatigues fast, attribution is noisy, and regulation reshapes what you can say and where you can send traffic. Those problems are yours. Nobody is going to solve them above you.

Why This Seat

You own a vertical, not a slice. Meta and TikTok spend for auto insurance, end to end, from budget and bid strategy to the creative roadmap to live margin performance. One owner, and it is you.

Margin is the metric. Not impressions, not a ROAS number handed down without context. You decide when to push into a lower ROAS for contribution dollars and when to pull back, and you are trusted to make that call.

The mandate is scale, not maintenance. The plan is to grow this channel to roughly 2.5x its current monthly spend without giving up margin. That is the job. If you want a channel that is already solved, this is the wrong one.

The interesting part is unsolved. Creative fatigue cycles, attribution noise, and compliance constraints on a vertical with real headroom. You will not be maintaining someone else’s playbook. You will be writing the one the rest of the team runs.

Short line to the people who decide. You work directly with the Senior Director who owns paid marketing, the GM of Auto Insurance, compliance, and product. No layers to route a recommendation through.

Profitable and bootstrapped. Spend decisions here get made on margin, not against a burn plan set by someone else’s timeline.

What You’ll Bring

• Paid social bought at scale in performance marketing, affiliate, or leadgen. Not brand work and not agency-of-record media planning.
• Deep hands-on Meta expertise: campaign structure, bid and budget strategy, audience and placement testing, and diagnosing a performance shift caused by a platform or attribution change rather than by your campaigns.
• Real TikTok scale, not test budgets. You have managed meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
• Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
• Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
• Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the judgment to spot when the data is lying to you.
• Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.

How we work, and what we look for in how you work:

• Focus and Win. You start from the P&L and the metric, not the tactic, and you are relentless about why performance moved. You do not stop at the first explanation.
• Better Every Day. You seek feedback and turn it into visible change, and you write down what you learn so the next buyer does not relearn it.
• Stronger Together. You brief the creative team clearly, give specific feedback, and treat them as partners in the testing agenda rather than a request queue. You surface a problem early with a recommendation attached instead of waiting to be asked.
• Embrace Change. When a platform policy or a compliance constraint moves, you find the compliant path to scale rather than stopping at no.

Nice to Have

• Auto insurance, or another regulated leadgen domain
• Advertorial or direct-response landing page funnels and conversion rate testing
• Working knowledge of AI creative generation tooling
• Familiarity with Looker

What You’ll Own

• Meta and TikTok spend for auto insurance, end to end, with measurable margin impact. You have a teammate on the buying team who can support execution when volume calls for it, and the ownership stays with you.
• Pacing and margin targets, including the judgment call on when lower ROAS is the right trade for contribution dollars.
• The creative testing roadmap, built with the Creative Strategist and the creative team and turned into shipped concepts at high velocity.
• A documented, repeatable playbook other buyers on the team can run.
• Direct relationships with Meta and TikTok reps, and the allowlisting, beta access, and escalation paths a restricted vertical depends on.
• The working partnership with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy.

What Great Looks Like

By the end of your first year:

• Auto insurance paid social hits its margin and pacing targets consistently, and you can explain every miss without being asked.
• Monthly spend is materially higher than when you started, and margin held.
• Creative test velocity is up and the win rate is better, because the roadmap is deliberate instead of reactive.
• Your testing playbook is in use by other buyers on the team.
• Meta and TikTok reps take your call, and you have unlocked at least one thing for this vertical that the team did not have access to before.
• Compliance and product treat you as a partner on funnel and offer strategy rather than as a request coming in.

This Isn’t the Right Seat If You

• Want to set strategy and hand execution to someone else. This role is in the account daily.
• Have only bought inside an agency with no accountability for margin or profit.
• Need a stable platform environment. Policy, creative fatigue, and attribution all shift here, sometimes in the same week.
• Treat compliance as the reason something cannot be done rather than a constraint to solve within.
• Prefer to work a problem quietly and present a finished answer. We would rather hear it early and rough.

Want to accelerate your career? Apply now!

Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

This position is for an existing vacancy.

As the Director, Product Marketing, you will lead the strategy and execution of Roofr’s product marketing function, helping us scale our go-to-market engine and position Roofr as the leading software platform for roofing businesses.

You’ll lead a team of three product marketers and serve as the connective tissue between Product, Sales, Customer Success, and Marketing. You’ll own how we bring products to market, translate product capabilities into compelling customer value, and create the positioning, messaging, and enablement that drive adoption and revenue.

This is a highly cross-functional leadership role for a product marketing leader who can operate strategically while staying close to execution. You’ll develop the team, establish scalable PMM processes, and build differentiated GTM strategies across both Product-Led Growth (PLG) and Sales-Led (PLS/SLG) motions.

Most importantly, you’ll bring a deep understanding of B2B SaaS and SMB customers and know how to translate complex products into simple, compelling value propositions that resonate with customers and drive business outcomes.

What you’ll get to do

• Lead and develop a team of product marketers, establishing clear priorities, ownership, goals, and development plans
• Own Roofr’s product marketing strategy across PLG and sales-led motions, ensuring both motions are aligned to broader company and revenue goals
• Partner closely with Product leadership to translate roadmap priorities into compelling positioning, messaging, launch strategies, and customer value propositions
• Lead the end-to-end GTM strategy for major product launches, from market insight and positioning through launch execution, enablement, adoption, and post-launch analysis
• Develop differentiated positioning and messaging that clearly communicates Roofr’s value to SMB customers in a B2B SaaS environment
• Build and continuously improve product marketing frameworks, processes, and playbooks that enable the team to scale
• Partner with Sales and Customer Success leadership to identify customer needs, improve enablement, and strengthen how we communicate product value throughout the customer lifecycle
• Oversee the development of sales collateral, product messaging, onboarding content, lifecycle campaigns, competitive intelligence, and other GTM assets
• Develop strategies to increase product adoption, engagement, expansion, and customer retention across the product portfolio
• Establish feedback loops between Product, Marketing, Sales, and Customer Success to ensure customer insights influence roadmap and GTM decisions
• Use market research, customer insights, competitive intelligence, and product data to inform positioning and GTM strategy
• Define and monitor product marketing KPIs, including launch performance, adoption, engagement, pipeline influence, and revenue impact
• Identify opportunities to leverage PLG, lifecycle marketing, automation, and digital experiences to improve the customer journey and scale GTM execution
• Serve as a senior product marketing voice across the organization and represent the customer perspective in strategic planning
• Partner with the broader Marketing leadership team on company positioning, campaigns, content strategy, and demand generation

What you bring to the role

• 7+ years of product marketing experience, including experience leading product launches and cross-functional GTM initiatives in a high-growth B2B SaaS environment
• Demonstrated experience managing and developing product marketing teams
• Strong understanding of SMB SaaS buyers and customer journeys, including the unique challenges of acquiring, onboarding, activating, and retaining SMB customers
• Hands-on experience supporting both Product-Led Growth (PLG) and Sales-Led/PLS motions
• Proven ability to develop product positioning, messaging, segmentation, personas, competitive differentiation, and GTM strategies
• Experience translating complex SaaS products and capabilities into simple, compelling customer value propositions
• Strong understanding of the full product lifecycle, from discovery and roadmap planning through launch, adoption, expansion, and retention
• Experience building scalable product marketing processes, frameworks, and operating rhythms
• Strong analytical skills with the ability to connect product marketing initiatives to measurable business outcomes
• Exceptional cross-functional leadership and stakeholder management skills, with the ability to influence without direct authority
• Excellent written and verbal communication skills and the ability to tailor messaging for executives, sales teams, customers, and prospects
• Experience with product marketing and GTM tools such asPendo, Appcues, Navattic, HubSpot, Figma, or similar platforms
• Experience in vertical SaaS, construction technology, or SMB-focused software is a strong plus
• Product Marketing Core Certification or similar professional certification is a plus

What success looks like

In your first year, you will have:

• Built and developed a high-performing team of three product marketers with clear ownership and accountability
• Established a scalable product marketing operating model across PLG and sales-led motions
• Improved the consistency and effectiveness of Roofr’s product launches and internal GTM readiness
• Strengthened Roofr’s product positioning and differentiation within the SMB SaaS market
• Built stronger alignment between Product, Marketing, Sales, and Customer Success
• Established measurable product marketing KPIs tied to adoption, engagement, pipeline, and revenue
• Created repeatable GTM playbooks that allow Roofr to launch and scale products more efficiently
• Increased customer understanding and adoption of Roofr’s products and capabilities

Compensation Range: $150,000.00–$175,000.00 CAD

Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact.

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy

🤝 Perks:

• We host an annual company retreat with great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

Radar Reinvented. Echodyne offers the world’s first compact solid-state true beam-steering radar for a wide range of industries and applications. Our high-performance radars work in all weather and are designed...

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients’ greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

THE ROLE

We are looking for a Supervisor, Paid Social to join our One Marketplace team and lead paid social strategy and activation for key national clients. This role sits at the intersection of strategy, execution, client leadership, and team development, with the opportunity to shape how we approach paid social across platforms and clients.

The ideal candidate is a hands-on paid social expert who understands how to translate business and brand objectives into effective social strategies, is comfortable navigating the rapidly evolving social landscape, and enjoys developing people along the way. You are curious, solutions-oriented, and eager to bring new ideas, platforms, tools, and opportunities to the work.

KEY RESPONSIBILITIES

• Develop and execute paid social strategies that align with client business, brand, and performance objectives.
• Translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
• Lead day-to-day paid social operations across assigned clients, ensuring campaigns are strategically sound, effectively executed, and continuously optimized.
• Work directly with clients and internal partners to understand objectives, communicate recommendations, and provide clear, actionable insights.
• Manage campaign activation and optimization across social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and other emerging platforms as appropriate.
• Maintain hands-on platform expertise and stay current with evolving social capabilities, formats, targeting, measurement, and best practices.
• Analyze campaign performance and use data and insights to identify opportunities, solve challenges, and improve outcomes.
• Develop POVs, recommendations, and thought leadership that bring new ideas and perspectives to clients and the broader team.
• Partner closely with planning, investment, analytics, creative, and other agency teams to ensure paid social is integrated into the broader media strategy.
• Help establish and maintain best practices for paid social strategy, activation, measurement, and optimization.
• Mentor, train, and support junior team members, providing guidance that strengthens both their technical skills and strategic thinking.
• Contribute to the continued growth of the agency by identifying new platforms, tools, capabilities, and ways of working that can create value for our clients.

QUALIFICATIONS

• 4+ years of experience in paid social media, with a strong foundation in strategy, activation, optimization, and measurement; agency experience preferred.
• Hands-on experience across major paid social platforms, including Meta, LinkedIn, Pinterest, Snapchat, X, and/or emerging platforms.
• Ability to translate client business and brand objectives into strategic, actionable paid social strategies and activation plans.
• Strong understanding of audience targeting, campaign structure, budgeting, optimization, creative formats, and measurement.
• Ability to analyze campaign performance and turn data and insights into clear recommendations and strategic actions.
• Experience managing client relationships and confidently presenting strategies, recommendations, and results.
• Ability to manage multiple clients, campaigns, and priorities while maintaining accuracy, attention to detail, and strong follow-through.
• Demonstrated experience mentoring and developing team members and providing guidance on both strategy and execution.
• Strong communication, collaboration, and relationship-building skills.
• Curious and proactive, with a strong interest in the evolving social media landscape, emerging platforms, and new technologies.
• A solutions-oriented mindset with the ability to take ownership, navigate challenges, and identify creative and practical solutions.

SALARY

Salary range of 75-100k, commensurate with experience. Compensation is determined on the skills, qualifications,, tenure in the industry and experience of the applicant along with the requirements of the position.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO/Annual leave with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).

Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
• Ability to stand, bend, and reach
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• The ability to observe details at close range (within a few feet of the observer).

In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com .  (US based candidates).

Company Overview

Deepgram is the leading platform underpinning the emerging trillion-dollar Voice AI economy, providing real-time APIs for speech-to-text (STT), text-to-speech (TTS), and building production-grade voice agents at scale. More than 200,000 developers and 1,300+ organizations build voice offerings that are ‘Powered by Deepgram’, including Twilio, Cloudflare, Sierra, Decagon, Vapi, Daily, Cresta, Granola, and Jack in the Box. Deepgram’s voice-native foundation models are accessed through cloud APIs or as self-hosted and on-premises software, with unmatched accuracy, low latency, and cost efficiency. Backed by a recent Series C led by leading global investors and strategic partners, Deepgram has processed over 50,000 years of audio and transcribed more than 1 trillion words. There is no organization in the world that understands voice better than Deepgram.

Company Operating Rhythm

At Deepgram, we expect an AI-first mindset—AI use and comfort aren’t optional, they’re core to how we operate, innovate, and measure performance.

Every team member who works at Deepgram is expected to actively use and experiment with advanced AI tools, and even build your own into your everyday work. We measure how effectively AI is applied to deliver results, and consistent, creative use of the latest AI capabilities is key to success here. Candidates should be comfortable adopting new models and modes quickly, integrating AI into their workflows, and continuously pushing the boundaries of what these technologies can do.

Additionally, we move at the pace of AI. Change is rapid, and you can expect your day-to-day work to evolve just as quickly. This may not be the right role if you’re not excited to experiment, adapt, think on your feet, and learn constantly, or if you’re seeking something highly prescriptive with a traditional 9-to-5.

About the Role

Deepgram is hiring a Director of Brand Strategy & Narrative to own what we say and how we say it. You will define the voice of voice, shaping Deepgram’s brand strategy, narrative, and verbal identity across company positioning, product naming, copy, executive communications, and the arguments we make onstage and in public.

This role requires both strategic leadership and exceptional writing craft. You’ll define the argument for why voice is becoming the preferred interface, establish Deepgram’s role in a voice-first future, and turn that strategy into language people remember and repeat. At the same time, you’ll stay close to the work—writing keynotes, launch narratives, hero pages, manifestos, and other high-impact brand moments yourself.

Reporting to the Head of Brand & Awareness, you’ll lead and develop writing talent while partnering closely with Deepgram’s Design Director and broader creative team in an integrated studio model. You’ll help build the verbal function as Deepgram scales, raising the standard of the work while creating the systems, guidance, and team needed to deliver it consistently.

This is a remote-first role within a fast-moving, category-defining company. Success requires comfort with ambiguity, rapid change, and the pace of AI—as well as the judgment to know when to move quickly and when the work needs to be pushed further.

What You’ll Own

• Brand strategy and narrative — defining and evolving the argument for why voice is becoming the preferred interface, Deepgram’s role in a voice-first future, and why it matters now.

• Company and product positioning — building a cohesive positioning strategy that connects the company story to individual products so every expression of the brand strengthens the whole.

• Category-defining language — translating Deepgram’s technical differentiation and category leadership into clear, memorable language people repeat when we’re not in the room.

• Brand architecture — defining how the portfolio is organized, what constitutes a platform, product, or feature, and how each offering relates to the others.

• Naming — leading naming initiatives end to end, from strategy and generation through evaluation, stakeholder alignment, and legal clearance.

• Verbal identity — establishing Deepgram’s voice, tone, lexicon, and language principles, then building practical guidelines that make the system usable across the company.

• High-impact writing — personally writing and shaping the work that matters most, including manifestos, launch narratives, hero pages, keynotes, and other flagship brand moments.

• Executive narratives — partnering closely with founders and senior leaders to shape the arguments Deepgram makes in public and how those ideas are communicated.

• Thought leadership and content strategy — defining what Deepgram publishes, where it appears, who it serves, and how it advances the company narrative. The work should earn attention through the strength of the thinking, not the volume of output.

• Writing team leadership — building, mentoring, and growing a high-performing team of writers. You set priorities, give direct feedback, develop talent, and hold the standard for the team’s output.

• Creative quality — leading copy reviews that strengthen the work and raise the level of craft across internal teams, agencies, freelancers, and contract writers.

• Cross-functional partnership — working closely with design, web, product, demand generation, developer relations, communications, legal, and other teams to bring the narrative to life consistently.

• AI-native execution — actively using AI tools in your own writing and strategy work while pushing the team to explore new ways AI can improve creative development, quality, and speed.

What We’re Looking For

• 10+ years of experience across writing, narrative development, and brand strategy, including at least four years leading people and creative work

• Exceptional writing ability across formats, from strategic keynotes and manifestos to headlines, product copy, and button labels

• A portfolio demonstrating brand narrative, positioning, naming, and brand architecture work that shipped

• Direct experience building portfolio and naming systems, not simply contributing to them

• A strong creative leader who gets energy from developing writers and raising the quality of a team’s work while remaining an exceptional individual craftsperson

• Technical fluency and genuine curiosity—you can work with engineers, understand what they built and why it matters, and translate that complexity into something people want to read

• Experience working in an in-house or agency studio model where writers and designers develop ideas together at speed

• Executive presence and experience shaping what founders and senior leaders say—and how they say it

• Strong cross-functional communication skills and the ability to earn support for an idea from writers, engineers, marketers, and executives

• Excellent creative judgment, with the taste and conviction to articulate why an idea or piece of work is or isn’t working

• Comfort operating through ambiguity and rapid change in a fast-moving company undergoing significant brand evolution

• Active use of AI in writing, research, ideation, or creative development—not just interest in what it could eventually do

It Would Be Nice If You Had

• Experience branding technical, developer-focused, or AI products and making complex technology feel clear and human

• Experience leading external brand or creative agencies through naming, positioning, or narrative engagements

• A background in speechwriting, editorial, journalism, or another discipline grounded in rigorous storytelling

Notice: We’re aware of individuals impersonating Deepgram recruiters. All legitimate Deepgram recruiting communication comes from an @ deepgram.com email address. If you’ve received a message claiming to be Deepgram, please forward it to careers@deepgram.com.

Position: Associate Director, Product Marketing (open to Director role with commiserate experience)

Department: Marketing

Position Type: Full time

Location: Boulder, CO (preferred) or remote

Experience: MS and +12 years of relevant industry experience, including 5 years in people management and a proven track record in product marketing, commercialization, and strategic leadership.

Watchmaker Genomics is seeking a strategic, collaborative, and scientifically driven Associate Director of Product Marketing to lead our Product Marketing function. This individual will oversee a team responsible for product commercialization, technical marketing, scientific content development, and commercial execution across our genomics and molecular diagnostics portfolios.

The Associate Director will partner closely with Product Management, R&D, Applications, Commercial, and Marketing Communications to translate scientific innovation into successful product launches and sustained commercial growth. This role combines strategic leadership with scientific expertise to drive product positioning, commercialization planning, customer engagement, and lifecycle marketing while developing a high-performing Product Marketing team.

This is a highly visible leadership role with broad influence across the organization and significant opportunity to shape Watchmaker’s commercial strategy and long-term growth.

Responsibilities:

Team Leadership & Management

• Lead, mentor, and develop a high-performing Product Marketing team.
• Foster a collaborative, customer-focused culture while setting clear goals, priorities, and performance expectations.
• Allocate team resources to support commercialization priorities across the portfolio.

Product Commercialization & Go-to-Market

• Lead the Product Marketing team in developing and executing commercialization strategies across Watchmaker’s genomics and molecular diagnostics portfolios.
• Own the overall product positioning framework and unified communication strategy, ensuring consistent, differentiated messaging across products, campaigns, and customer touchpoints.
• Guide cross-functional go-to-market planning and lifecycle marketing strategies, including positioning, messaging, launch strategy, sales enablement, and lifecycle marketing.
• Ensure successful commercialization through close partnership with Product Management, Commercial, Applications, R&D, and Operations.

Technical Marketing & Scientific Content

• Oversee the development of scientific content and technical marketing assets that communicate differentiated product value.
• Guide technical marketing priorities, including customer collaborations, technical data generation, and publication strategy.
• Ensure scientific accuracy and consistency across customer-facing marketing materials.
• Support the advancement of digital marketing initiatives, including demand generation, lead management, and e-commerce, to expand market reach, strengthen customer acquisition and conversion, and support revenue growth.

Cross-functional and Strategic Marketing Leadership

• Partner with Product Management to align commercialization activities with portfolio strategy and product roadmaps.
• Provide strategic direction for partnerships with Marketing Communications, Sales, Applications, and Executive Leadership.
• Incorporate customer insights, competitive intelligence, and market trends into commercialization planning.
• Establish commercialization priorities and marketing investments that support portfolio growth.
• Monitor marketing performance and optimize programs using data-driven insights.
• Contribute to annual commercial planning and continuous improvement of marketing processes.

Education and Experience

• MS in Molecular Biology, Biochemistry, Genetics, Genomics, or a related scientific discipline required.
• Minimum of 12 years of relevant industry experience in life sciences, biotechnology, or molecular diagnostics.
• 2–4 years of people management experience with demonstrated success developing high-performing teams.
• Demonstrated experience leading product commercialization and product marketing initiatives.
• Experience participating in or leading cross-functional new product development teams.
• Strong understanding of genomics, molecular diagnostics, or related technologies.
• Customer-facing experience (e.g., Product Management, Field Applications, Technical Marketing, or Sales) is preferred.

Skills and Requirements

• Demonstrated success leading and developing high-performing Product Marketing teams.
• Proven experience leading product commercialization and go-to-market initiatives in the life sciences, biotechnology, or molecular diagnostics industry.
• Strong scientific foundation with the ability to translate complex technical concepts into compelling customer value propositions.
• Excellent scientific writing, communication, and presentation skills.
• Experience developing product positioning, messaging, sales enablement, and commercialization strategies.
• Ability to influence and collaborate effectively across Product Management, R&D, Applications, Commercial, Marketing Communications, and Executive Leadership.
• Strong customer and market orientation with experience incorporating customer insights and competitive intelligence into commercial strategy.
• Data-driven mindset with experience measuring commercialization effectiveness and marketing performance.
• Excellent organizational and project management skills, with the ability to prioritize multiple strategic initiatives in a fast-paced environment.
• Willingness to travel up to 25% (domestic and international).

Compensation

The base compensation for the Associate Director, Product Marketing role starts at $150,000 - $170,000 + bonus + equity; actual pay will be adjusted based on skills and experience. Employees are eligible for Flexible Time Off, Holidays, employer covers 75% of base medical plan with buy-up options, employer paid dental, employer paid vision, employer paid $25,000 life/AD&D policy, paid parental leave, and a 401(k) retirement plan.

Application Procedure

To apply for the position, please submit the following in a PDF format on watchmakergenomics.com:

• Letter of motivation
• Resume or Curriculum vitae, highlighting relevant qualifications and experience

Applications without a Letter of Motivation will not be considered. Local candidates preferred.

Applications will be accepted on a rolling basis and the position will remain open until filled; however, early submission is encouraged as review will begin immediately.

If selected to participate in the interview process, the names and contact information of three professional references who are able to assess your suitability for the position in terms of the specified requirements will be requested.

\*\*\* NO RECRUITMENT AGENCIES PLEASE

We are only accepting direct applications for this position. We are not working with external recruiters or agencies at this time. Unsolicited resumes or candidate submissions from third-party recruiters will not be considered and will be deemed the property of Watchmaker Genomics.

\*\*\* WE ARE AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER

Watchmaker Genomics is committed to being an equal opportunity employer and creating a culturally diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics as protected by applicable law.

All applicants will be asked if currently eligible to work in the United States of America; and if now or in the future will require visa sponsorship to continue working in the United States.

This position may be subject to pre-employment checks, including driving history check, drug screening and a background check for any convictions directly related to its duties and responsibilities. All pre-employment checks will comply with all applicable federal, state, and local laws.

All roles at JumpCloud® are Remote unless otherwise specified in the Job Description.

About JumpCloud®

JumpCloud® is the AI-powered unified IT management platform designed to secure the modern workforce. By consolidating identity, device, and access management, JumpCloud provides intelligent, secure IT that scales from human users to autonomous AI agents. We help organizations around the globe eliminate complexity and turn AI risk into an optimized advantage, ensuring the right people and agents have secure access to the right resources at all times.

JumpCloud is Intelligent, Secure IT.

Role Overview

The Principal Product Manager (Marketing) exists to drive JumpCloud’s market presence, packaging, and competitive positioning to accelerate global growth. In this high-impact role, you will lead the strategic alignment of our pricing and packaging models while enabling our global sales team with the tools, positioning, and competitive insights they need to win. Serving as a key evangelist, you will translate complex platform capabilities into compelling market narratives and lead cross-functional initiatives across sales, product, and go-to-market teams. Ultimately, you will solve critical business problems by elevating our thought leadership and scaling our market reach.

Employee Value Proposition (EVP)

• Purpose: You will shape how the world perceives and adopts JumpCloud’s open directory platform, directly influencing our market share and driving modern identity infrastructure solutions.

• Growth: You will own major strategic pricing and packaging initiatives, expand your influence across executive-level steering committees, and establish yourself as a premier industry speaker and evangelist.

• Motivators: Work autonomously at a high-velocity, tech-forward company where you can leverage cutting-edge AI tools to build processes and drive sales acceleration assets that directly impact revenue.

Major Performance Objectives

Measurable outcomes for the first 6-12 months:

• 6-Month Integration & Asset Delivery: Within the first 6 months, fully integrate into the marketing and product teams to deliver at least 3 high-value assets and incorporate JumpCloud’s thought leadership and positioning across key marketing channels.

• Pricing & Packaging Strategy: Within 9 months, analyze, optimize, and roll out an updated pricing and packaging strategy that simplifies customer onboarding and maximizes average contract value (ACV).

• Sales Enablement & Competitive Differentiation: By month 12, equip the global sales organization with comprehensive competitive differentiators and positioning assets, resulting in increased win rates against key competitors.

• Platform Evangelism & Thought Leadership: Establish yourself as a core external speaker for JumpCloud within 12 months, delivering at least 4 public demos or presentations across multiple platform feature sets.

• AI-Driven Process Optimization: Within 12 months, build out and scale at least 2 AI-leveraged processes or tools to support the marketing team’s execution, while collaborating with the AI steering committee to deploy sales-driven assets that accelerate deal velocity.

Critical Subtasks:

Supporting activities to achieve objectives:

1. Collaborate with product management, sales, and executive leadership to audit and refine current pricing and packaging models.

2. Conduct deep-dive competitive intelligence research to identify clear market differentiators and map out the competitive landscape.

3. Author and deliver high-impact enablement assets (such as pitch decks, battlecards, and demo scripts) for the global sales team.

4. Partner with the AI steering committee to identify, develop, and deploy AI-driven assets and workflows that accelerate sales deal cycles.

5. Master the JumpCloud platform to effortlessly deliver comprehensive, multi-feature technical demos to customers, partners, and industry analysts.

6. Build and maintain strong cross-functional relationships across the sales, product, and go-to-market (GTM) motions to ensure unified messaging.

7. Represent JumpCloud as a speaker and thought leader at industry events, webinars, and executive briefings.

Required Skills and Experience:

• Must-have functional skills:

  • Product Marketing and Go-To-Market (GTM) strategy execution

  • Strategic pricing and packaging design for SaaS or platform technologies

  • Advanced sales enablement, competitive intelligence, and positioning asset creation

• Preferred domain knowledge:

  • Identity and Access Management (IAM), Directory Services, or Cloud Security

  • SaaS business models and developer/IT buyer personas

• Tools or systems knowledge:

  • Modern AI productivity tools and workflow automation platforms

  • Salesforce, HubSpot, or similar CRM and marketing automation systems

• Behavioral or power skills:

  • Exceptional public speaking, storytelling, and evangelism capabilities

  • Strong cross-functional collaboration and relationship-building across sales, product, and GTM teams

  • High degree of autonomy, strategic thinking, and process-building capability

#LI-PD1

Where you’ll be working/Location:

JumpCloud is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.

This role is remote in the country of India. You must be located in and authorized to work in India to be considered for this role.

Language:

JumpCloud® has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud®, you will be required to speak and write in English fluently.  Any additional language requirements will be included in the details of the job description.

Why JumpCloud?

If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud® is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.

One of JumpCloud®’s three core values is to “Build Connections.” To us that means creating “ human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed.” - Rajat Bhargava, CEO

Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud®.  Please note JumpCloud® is not accepting third party resumes at this time.

JumpCloud® is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Scam Notice:

Please be aware that there are individuals and organizations that may attempt to scam job seekers by offering fraudulent employment opportunities in the name of JumpCloud. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers. Please note that JumpCloud will never ask for any personal account information, such as credit card details or bank account numbers, during the recruitment process. Additionally, JumpCloud will never send you a check for any equipment prior to employment.

All communication related to interviews and offers from our recruiters and hiring managers will come from official company email addresses (@jumpcloud.com) and will never ask for any payment, fee to be paid or purchases to be made by the job seeker. If you are contacted by anyone claiming to represent JumpCloud and you are unsure of their authenticity, please do not provide any personal/financial information and contact us immediately at [email protected] with the subject line “Scam Notice”

#LI-Remote #BI-Remote

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, transcribing or summarizing interviews, and assessing responses. These tools assist our recruitment team but do not replace human judgment in hiring decisions, which are ultimately made by humans. Please see our Privacy Policy (https://jumpcloud.com/privacy) for more information about our personal data practices.

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